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THE QUEST FOR QUALITY COFFEE IS INEXTRICABLY LINKED TO HEALTHY CLIMATIC CONDITIONS, NUTRIENT-RICH SOIL, AND BIODIVERSE ECOSYSTEMS.

UNFORTUNATELY, MONOCULTURES LIKE COFFEE ARE NOT JUST THE MOST VULNERABLE, BUT SIGNIFICANT CONTRIBUTORS
TO CLIMATE CHANGE AND BIODIVERSITY LOSS.

AT THE RATE WE'RE DESERTIFYING THE PLANET WE HAVE LESS THAN 50 YEARS LEFT OF SOIL; ONLY 50 HARVEST SEASONS LEFT!

WE ALL KNOW THAT THE COFFEE INDUSTRY IS FAR FROM BEING ABLE TO CLAIM ITSELF TO BE REGENERATIVE. 

HOWEVER WE CHOSE TO START OUR OWN TRANSFORMATIONAL JOURNEY BY HARMONIZING FUTURA'S PURCHASING CRITERIA

STAKEHOLDER ENGAGEMENT EFFORTS WITH OUR MISSION FOR SOIL REGENERATION

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WE ARE COMMITTED

TO REINVESTING 3% OF OUR TOTAL SALES TOWARD

IN SMALL-SCALE FARMERS AND LOCAL GARDENERS BOTH AT COFFEE PRODUCING COUNTRIES AND LOCALLY TO SUPPORT THEIR TRANSITION TO REGENERATIVE AGRICULTURE.

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FACTS  & FIGURES

OVER 24 BILLION TONS OF SOIL ARE LOST ON A YEARLY BASIS, FLOODING RIVERS WITH TOXIC LEVELS OF NUTRIENTS, DESTROYING MARINE HABITATS AND CAUSING ACIDIFICATION AND CLIMATE CHANGE AT UNPRECEDENTED RATES.

(1) Regenerative Soil - the science & solutions, Matt Powers. 

Global soils contain 2 to 3 times more carbon than the atmosphere, and with over 3 billion people living in 570 million farms around the world, saving soils becomes a priority for combating climate change and food security. (2)

(2) https://www.4p1000.org

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OUR COMMUNITY!

THANKS FOR JOINING
OUR COMMUNITY!